We handle the back-office work that's eating your time — scheduling, invoicing, lead follow-up, customer calls.
Not a tool. Not a platform. Real work, done for you, on top of the tools you already use — running your operations 24/7. You focus on growth.
Trusted by service business owners across
Day 0 to Day 30. You see everything.
We publish what we find, what we deploy, and what changes. No black box. No vanity metrics. Here's what a deployment looks like.
What we found
Composite of typical results — DSO at 68 days. Close rate at 24%. Owner spending 12 hrs/week on admin work. $190K tied up in unpaid invoices.
What we deployed
Composite of typical results — Finance Agent live with automated invoicing, payment reminders, and collection sequences integrated with QuickBooks. Sales Agent live with lead qualification and follow-up sequences.
First measurable change
Composite of typical results — DSO dropped 8 days. First week of on-time invoicing. Quote response time down from 6 hours to 12 minutes.
The difference
Composite of typical results — DSO 68 → 52 days. $45K cash freed. Owner down to 4 hrs/week on admin. Close rate up from 24% to 29%.
You don't need more software. You need answers.
MAF Deploy is the answer engine for service businesses — the system that answers every operational question an owner has, backed by evidence from the business's own data, with the work done for you.
Ask "What's at risk today?" and you get an answer with the invoice, the ticket, and the number behind it — then the Finance Agent chases the invoice and the Sales Agent calls the lead.
That's why we say not a tool, not a platform. The portal you log into isn't the product — it's the window into your answer engine. The product is your business, answered.
Every service business has a constraint — the one thing limiting growth.
Most owners try to fix it by working harder. Or hiring more people. Or buying another software tool. None of those solve the constraint — they just add more moving parts.
Demand
The phone isn't ringing like it used to. You don't know where your next jobs are coming from.
Conversion
Leads come in but don't close. People ask for quotes and go with someone else.
Delivery
You're drowning in scheduling. Things fall through the cracks. Your office staff is overwhelmed.
Cash Flow
You do the work but don't collect efficiently. Invoices go out late, payments are slow.
Retention
You do a job and never hear from them again. No reviews, no referrals, no repeat business.
Support
Customer issues pile up with no system. Everything comes to you, and things get missed.
We deployed on our own companies first. Here's what happened.
Before selling to anyone, we ran the agents on businesses we own. Real numbers, real deployments, real outcomes.
The Problem
Close rate at 20%. Marketing spend with an external agency wasn't translating to booked jobs. Techs were going to low-quality leads. Only 20% of customers were leaving reviews. Owner spending significant time on admin work that kept him out of the field.
What Was Deployed
4 agents: Marketing Agent (lead generation, outbound campaigns, local SEO), Sales Agent (lead qualification, auto-response within 5 minutes, quote follow-up sequences), Operations Agent (scheduling, dispatch, crew communication), Customer Success Agent (automated review requests, re-engagement campaigns).
Results — 30 Days
Timeline: Deployed in 2 weeks. Results visible first full week. 30-day benchmark confirmed the difference.
"This was a game-changing decision. I cut my marketing agency costs, my techs are going to higher-quality clients, and I'm projecting 30% year-over-year revenue growth this month."
The Setup
A mobile services business launched with the full 6-agent suite deployed from day 1. No legacy systems to migrate, no team to retrain — the business was built on top of the agents. Marketing and sales were the primary constraints: generating demand and converting leads with no existing brand or customer base.
What Was Deployed
All 6 agents from day 1: Marketing, Sales, Operations, Customer Success, Finance, and Support. The entire back office was automated before the first truck rolled out.
Results — First 90 Days
Timeline: Full deployment on day 1. No ramp-up period — the agents were the business from the start.
"We didn't build a business and then add agents. We built the business on the agents. Every workflow — marketing, scheduling, follow-up, invoicing — was automated before we took our first call."
MAF Deploy finds your constraint and deploys AI against it.
We don't replace your existing tools — we build on top of ServiceTitan, QuickBooks, HubSpot, whatever you already use. AI handles the repetitive work between your tools. Your team handles the complex work. You focus on growth.
Audit
We diagnose your constraint using 24 questions in 10 minutes, mapped against industry benchmarks. You get a scorecard showing where you stand vs. your industry.
Deploy
We deploy AI agents on top of your existing systems. Each agent handles a specific business function. Agents work 24/7 — they don't sleep, they don't take breaks.
Review
Every month, we re-diagnose. Has your constraint shifted? You get a monthly scorecard: revenue impact, cost savings, risk mitigation.
We connect, we don't replace.
Your field techs keep using ServiceTitan or Housecall Pro on their phones. Your office team keeps using QuickBooks. Your sales team keeps using your CRM. MAF Deploy's agents sit on top of these tools, automating the work between them.
Real-time
Direct integration with your software's API. Data flows instantly between your tools and our agents.
Event-driven
Your tools send events to our agents when things happen — a new lead, a completed job, an overdue invoice.
Scheduled sync
For tools without APIs, we work with scheduled exports and imports. Not real-time, but reliable.
Three ways to deploy AI into your business.
Every deployment starts with a free 24-question audit. The tier depends on how many constraints you need us to address.
| Feature | Deploy Focused | Deploy Scale | Deploy Command |
|---|---|---|---|
| Best for | $3M–$10M businesses with operational chaos | $10M–$20M businesses hitting a ceiling | $20M+ businesses scaling or transitioning |
| Agents deployed | 1–3 | 4–6 | All 6 (full suite) |
| Constraints addressed | 1 primary | Multiple | All |
| Support | Business hours | Priority | 24/7 with dedicated CSM |
| Monthly review | ✅ | ✅ | ✅ |
| Re-diagnosis | ✅ | ✅ | ✅ |
| Operations observation | — | Loom recording | Shadow session |
| AI usage credit | $200/mo | $500/mo | $2,000/mo |
| Setup fee | $7,500 | $15,000 | $35,000 |
| Monthly fee | $2,000/mo | $3,500/mo | $12,000/mo |
| 12-month total | $31,500 | $57,000 | $179,000 |
All tiers include a free 24-question audit, monthly scorecard, and our delivery guarantee. 12-month minimum. Annual prepay saves 10%.
Command deployments include an on-site forward-deployed engineer who spends 2-3 days in your operations, studies your documentation, architects your entire stack, and builds deep integrations between MAF and your company.
Need more? Add-ons, not a new tier.
Scale clients who need more without jumping to Command can add these à la carte.
Additional Agent Setup
One-time fee per additional agent. For Scale clients who need 1–2 more agents without going full Command.
Dedicated CSM Upgrade
Add a dedicated Customer Success Manager to your Scale plan. Priority access, weekly strategy calls — without the full Command price.
Operations Shadow Session
One-time shadow session. We spend a day in your operations, document everything, and identify constraints you can't see from the inside.
Our Guarantee
This works when we work together. Here's what we need from you: give us access to your systems, train your team on the new workflows, show up to our review calls, and fix the data issues we flag. Do your part, and we'll do ours.
If we don't deliver what's in our agreement, you get your money back — including setup fees. If we fail 2 months in a row, we refund everything and you walk. No penalty. No fight.
And if we haven't deployed what's in your agreement by Day 90, you can exit with a prorated refund of unused months. No penalty. No fight. Most clients are online within 2 weeks — 90 days is more than fair.
We publish our own delivery scorecard every month. If we missed, you see it before you have to ask. We also score YOU on the same monthly cadence — access provided, team trained, calls attended, data issues resolved. Both sides accountable. Both sides measured.
Six agents. One deployed team.
Each agent handles a specific business function. Together, they run the repetitive work across your operations — 24/7.
Marketing Agent
Lead generation, outbound campaigns, content, local SEO. Sends follow-up sequences to unsold quotes. Monitors Google Business Profile and responds to reviews. Keeps your pipeline full without you thinking about it.
Sales Agent
Lead qualification, proposal drafting, CRM sync, follow-up sequences. Responds to new leads within 5 minutes. Drafts estimates from your templates. Sends quote follow-ups at 2 hours, 24 hours, and 72 hours. Turns inquiries into booked jobs.
Operations Agent
Scheduling, dispatch, job tracking, crew communication. Auto-assigns jobs based on location and skill. Sends crew notifications when schedules change. Tracks job completion and flags delays. Keeps your field teams moving and your office from drowning.
Customer Success Agent
Onboarding, check-ins, review requests, referral programs. Sends review requests within 24 hours of job completion. Runs re-engagement campaigns for customers who haven't called in 6+ months. Turns one-time jobs into lifetime customers.
Finance Agent
Invoicing, payment collection, expense tracking, cash flow forecasting. Sends invoices within 4 hours of job completion. Follows up on overdue accounts at day 7, 14, and 30. Reconciles payments in QuickBooks automatically. Flags at-risk accounts before they hit 60 days. Gets you paid faster and keeps the books clean.
Support Agent
Ticket routing, FAQ responses, escalation management. Routes incoming issues to the right person. Answers common questions automatically (scheduling, billing, status). Escalates complex issues to your team with full context. Handles the routine so your team handles the complex.
Questions you're probably asking.
Garry Mangat
Founder, Malwa Asset Firm
I build businesses, systems, and leverage. I started MAF because I kept seeing the same pattern in owner-led service businesses: hard-working operators drowning in back-office work while the actual growth levers sat untouched. They didn't need another consultant with a deck. They needed someone who understands how a business actually runs on the ground — where communication breaks, where decisions stall, where follow-through slips — and who could build systems to fix it.
My background is in real-world operations: blue-collar businesses, logistics, large-scale operations at Amazon, and running my own construction company. I'm not interested in tech for its own sake. I care about implementation — better processes, better visibility, better outcomes.
If you're running a service business and feel like the back office is eating your time, that's what MAF Deploy solves.
Find your constraint. Deploy against it. See results in 60 days.
Get Your Free 24-Question Audit →No obligation. No catch. Every audit is a relationship — whether we work together or not, you leave knowing what to fix first.